How Important is Typography REALLY?

Typography /tīˈpägrəfē/
“The art and technique of arranging type in order to make language visible” (Wikipedia).


In general, typography refers to the way text is arranged and presented. Comic books and anime, for instance, arrange sound effects like ‘BAM!’ in such a way as to emphasise the strength and power of a fight.

How important is typography REALLY?

Typography plays a crucial role in the creation of a strong brand identity and a great first impression. Different fonts tell different stories.

At Wired Ink we aim to ensure that the fonts we use in your marketing collateral speak volumes.