12 Important Pages That Will Make or Break Your Small Business Website

Are you planning to create a website for your small business? If so, congratulations! A website can help you reach new customers and grow your business. However, creating a website can be overwhelming, especially if you’re not sure which pages to include. Don’t worry, though – we’ve got you covered! In this post, we’ll discuss the essential pages for a small business website.

1. Home Page

Your home page is the first impression potential customers will have of your business. It should include an easy-to-understand tagline that sums up your business’s value proposition in a few words. Here are some examples to inspire you:

  • We make your move stress-free
  • Handcrafted furniture made to order
  • Healthy meal delivery to your doorstep
  • Creative solutions for your digital marketing needs
  • Quality pet grooming services at affordable prices
2. About Us Page

The About Us page is one of the most visited pages on a website. Here, you can tell the story of your business, highlight your team and their accomplishments, and share your mission and values. You can also include your process, awards, and guarantees.

Your About Us page should include photos of your team and your premises to add legitimacy and trust with potential customers. You can even add the LinkedIn links for each team member or their contact details.

3. Products and Services Page

Your website should break down your products and services into bite-sized categories. This makes it easy for visitors to find what they’re looking for and helps with search engine optimization (SEO). On this page, you can include details about each product or service, such as pricing, features, and benefits.

This page should be easy to navigate and visually appealing to help customers find what they are looking for quickly.

4. Testimonials Page

Testimonials are a powerful tool for building trust and credibility with potential customers. You can either have a testimonials page or scatter testimonials across your pages. Another great way to keep your testimonials up to date is to embed Google reviews into your website – it will automatically show all your reviews as they are added on Google.

5. Blog Page

A blog is a great way to add value to your website and keep visitors coming back. It also helps with SEO by giving search engines fresh content to crawl. Share your expertise by writing about topics related to your industry, your products or services, or even your own experiences as a business owner. This might convince potential customers to work with you. Be sure to include keywords related to your business to improve your SEO.

6. Contact Page

Your Contact Page should be easy to navigate and encourage customers to get in touch with you. Include a contact form, your email address, phone number, and physical address. You can also add a Google Map, GPS location, WhatsApp number, and Social Media links (like Facebook, Instagram, Twitter, LinkedIn, etc.).

7. Privacy Policy Page

If your website collects personal information from visitors, it’s important to have a privacy policy page that outlines how that information is collected, used, and protected. You can use a privacy policy generator to create one for your website.

8. Terms and Conditions Page

Your terms and conditions page should outline the terms and conditions of using your website, including any disclaimers or limitations of liability. It can also include information on payment and refunds policies.

9. Portfolio Page

If your business provides services, a portfolio page can showcase your previous work and give potential customers an idea of what they can expect from you. You can include photos, descriptions, and even testimonials from satisfied customers.

10. Events Page

If your business hosts events or attends industry conferences, an events page can provide information about upcoming events and how to attend. You can include dates, times, locations, and registration information.

11. Careers Page

If your business is hiring, a careers page can provide information about job openings and how to apply. You can include job descriptions, requirements, and information about your company culture.

12. Press / Media Page

If your business has been featured in the media, a press page can showcase those features and help build credibility. You can include links to articles or videos, as well as quotes from journalists or experts in your industry.

By including these essential pages on your website, you’ll be able to provide potential customers with the information they need to make informed decisions about working with your business. Don’t forget to make your website visually appealing and easy to navigate, so that customers can find what they are looking for quickly and easily.

I hope this post has helped you understand the essential pages for a small business website. If you have any questions or need help creating your website, don’t hesitate to reach out.